3 Men’s Grooming Brands You Should Be Considering Right Now

Looking to add newbies to your collection of men’s grooming products? These three brands – Layrite, Baxter of California and Proraso are worth trying and there are several reasons why. Authentic, quirky and with the right dose of efficacy, these brands bring to the table what every man wants – results! So, here’s looking at these 3 men’s grooming brands and why you should be considering them right now.

Baxter of California – Grooming Men Since 1965

Established in the early 1960’s, men’s grooming brand Baxter of California is a popular brand for the modern man. Originally created to push the envelope on men’s grooming, today they are known as the experts in men’s personal care.

Baxter of California sell a thoughtfully curated collection of hair, skin, and shave essentials – all men’s grooming must have’s. Every formula is tried and tested at the award-winning Baxter Finley Barber + Shop in Los Angeles, and hence are products designed to actually work.

What should you buy? Amongst the several products sold at Cosmetics Now, the Clay Pomade at Baxter Of California is a keeper. This styling clay for men helps to separate, define and sculpt your mane. Containing natural ingredients like clay and beeswax, this texturizing formula enables you to manipulate hair and therefore enhances styling versatility. Another favourite, the Baxter Of California Facial Scrub is a weekly treatment for men that effectively tones and exfoliates the skin. You’ll notice a sleeker, purified and revitalised complexion with regular use.

If you are seeking a moisturizer, Baxter Of California’s Super Shape Skin Recharge Cream is an effective anti-ageing and hydrating moisturizer for men. Featuring a unique gel-cream texture that dissolves quickly into the skin it comes formulated with vigna extract that helps diminish fine lines.

Layrite The Men’s Grooming Brand by Barbers, for Barbers

Layrite came to life in 1999 when Donnie Hawley developed a traditional pomade that would wash off easily. As a brand made for barbers, by barbers, the brand’s original philosophy stands true in the modern world. Therefore, they sell a range of water-based hair products ranging from light and natural to firm and rugged. Better still, they come fragranced with Layrite’s signature Vanilla scent. Their best-selling pomades also come in a variety of strengths and shine levels.

Top products to buy from this cult-favourite men’s grooming brand include the classic Layrite Original Pomade, the first formulation by the brand. This crowd-favourite pomade holds like wax and washes out like a gel! The Layrite Original Pomade is best for styling traditional haircuts that furthermore come with a medium amount of shine.

Should you be seeking barber-like styling at home, Layrite’s Grooming Spray is a great companion to add to your regimen. An all-in-one water-soluble pomade primer, it contains a unique water-soluble polymer for a better grip on hair for easier styling. So, use it to give strength and volume to your hair or simply as a finishing spray for extra hold!

ProrasoFor that Impeccable Shave

Founded in 1908 by Ludovico Martelli, men’s grooming brand Proraso has set trends in the shaving world since. Proraso creates products based on natural and trusted ingredients that stand the test of time, and hence become classics. The result is a range of shaving care products that deliver an impeccable shave at the barbershop or at home.

The Proraso Red Shaving Soap in a Bowl is a luxury soap made for a coarse beard and sensitive skin. This best-selling soap comes with a subtle sandalwood scent with the moisturising properties of Shea Butter. If you’ve got a beard to groom, try the Proraso Beard Oil. Formulated for longer beards, to smoothen and protect, it has a natural fragrance of bergamot and lime extract. Simply rub through a damp beard from root to end for long-lasting softness.

If you are after a regular shaving cream that gives supreme results, buy the Proraso White Shaving Cream Tube. Made with green tea and Oatmeal it is suitable for even the most sensitive skin, and consequently softens as you shave!